For those who couldn’t attend this year, below are just a few of the highlights of each day. Nearly all of this year’s sessions were videotaped and are available at mobiltape.com. For a limited time, you can view the presentation delivered by branding expert Denise Lee Yohn.
Day 1 was filled with business speakers who presented in core areas usually found in executive MBA programs. Scott McKain opened with a powerful presentation on customer service and keys to separating yourself out in the community. Mark Sanborn delivered a thought-provoking presentation on the components of true leadership. Mark Grossman struck to the core of winning a negotiation: Forget win-win situations, go instead for fair-fair.
Day 2 was devoted to the business of our dental practices, with the overriding theme being analogue-digital hybridization. Anders Sormann presented a snapshot of where businesses are and will be benefiting from digital technology while giving multiple examples of how we can really achieve success by not downplaying the “human factor.” This was reinforced by David Schwab in his presentation related to the patient-centric practice. Marco Vujicic, the economist for the ADA, tied the economic landscape to what is happening in our practices.
Day 3 was devoted to financial and business management topics, taking the world economic landscape and dialing it down to real life business decisions that we need to be making both professionally and personally on a daily basis.
Day 4 delved into all things marketing and branding, with excellent presentations by Denise Lee Yohn and James Gilmore. Dan Kraft gave us a glimpse into the state of the art of medicine and what’s in the pipeline for the future. The meeting was closed by Todd Williams, who tied all the topics together so that each participant could assemble all of this great information into the most meaningful personal takeaways. Some in the audience were moved to tears by Todd’s presentation!
The entertainment this year was truly unique, ranging from a group of street-savvy horn players who were discovered in a NYC subway station to a Chicago cover band who sounded exactly like the original group. Amazingly, the group is from Moscow and not a single member speaks a word of English!
Finally, kudos to this year’s winners of the annual Seattle Study Club awards, whose names are listed below. If you know them—and even if you don’t—drop them a note of congratulations!